Daiso Brazil starts selling Japanese-grown rice, rolling out to its 185 stores
According to JETRO, Daiso Brazil began selling Japanese-grown rice in late September 2026. The chain handles everything from import to retail and plans to roll the product out gradually to all of its stores in Brazil.
- The product is Haenuki rice from Yamagata Prefecture: a 5 kg bag for R$ 129.99 (about ¥4,030)
- Daiso has 185 stores in Brazil (as of February 2026), in cities including São Paulo, Rio de Janeiro and Brasília
- In June 2025, Brazil dropped its pre-shipment fumigation requirement for Japanese rice; the first imports arrived that same year
- The challenges are price and awareness: Japanese rice costs more than local rice, so consumers need to learn about its taste and how to cook it
Why it matters
The case shows Brazil–Japan food trade growing in both directions, and how resolving a sanitary requirement can open an entire market, the same path Brazilian products take to reach Japan.
This text is an editorial summary by Made in Brazil based on the source below.
Read the original article: JETRO Business News